The BEST Concealer, Ever?!

Bags? ✔

Dark Circles? ✔

Looking like you haven’t slept since 2008? ✔

Yep, quite possibly my most sacred make up item I own – Concealer. When I choose a concealer I need full coverage, a long wearing formula & one that doesn’t crease and make me look like I’m actually melting into myself.

I haven’t found my concealer soul mate in the 16 years I’ve been wearing it. I cheat on my concealers aaaaaall the time because none of them make me go back and buy it again. I’ve tried Rimmel Wake Me Up, Collection Lasting Perfection, Maybelline Fit Me!, Loreal True Match, Ellis Faas (pricey, I got it in a beauty box) and MUA crappy stick things that I also double up as lipstick *deathly*. Some are very good and I’d buy again but this one (that I will finally mention in a second) is the Conceal-QUEEN & I won’t ever buy another again.

Milani Retouch & Erase Concealer from Beauty Bay £9.00

The packaging was unusual, it came attached to some cardboard like this;

Milani Concealer

(This image is not my own, it’s from Walmart)

From the Beauty Bay website:

A lightweight cream concealer.

With a mess-free cushion applicator and skin blurring formula, the Retouch And Erase Light Lifting Concealer is a makeup bag staple. Smoothing away the appearance of fine lines, wrinkles and dark circles, this weightless cream concealer delivers a full coverage finish with every application.

Shades Available:

  • Fair – For light skin tones with pink undertones.
  • Light – For light skin tones with neutral undertones.
  • Medium Light – For medium skin tones with warm undertones.
  • Medium – For medium skin tones with peach undertones.
  • Honey – For tan skin tones with peach undertones.
  • Deep Honey – Deep beige with cool undertones.
  • Bronze – For deep skin tones.
Water (Aqua), Isohexadecane, Isononyl Isononanoate, Mica (Ci 77019), Dimethicone, Polymethylsilsesquioxane, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol, Sorbitan Isostearate, Silica Dimethyl Silylate, Trimethylsiloxysilicate, Disteardimonium Hectorite, Glycerin, Phenoxyethanol, Sodium Chloride, Caprylyl Methicone, Potassium Sorbate, Sodium Dehydroacetate, Propylene Carbonate, Zinc Oxide, Tocopheryl Acetate, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Oil, Crithmum Maritimum Extract, Pentaerythrityl Tetra- Di-T-Butyl Hydroxyhydrocinnamate. +/- May Contain: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).


The sponge applicator is handy as I tend to smear it as I apply instead of drawing a clean line or dotting it. I think it helps for application too as you tend not to put on too much at a time, you can clearly see how much you’ll need as you’re squeezing it.

It comes out as more of a paste than a liquid. The formula is very thick but it doesn’t need setting like a lot of my others. Usually, the thinner, more watery formulas look fine but need setting, which then settles into my pesky lines and makes me want a concealer FOR the concealer!

The coverage is fantastic, I look like I’ve had a decent night’s sleep and it really highlights the areas I need highlighting. It’s matte so it covers blemishes well without accentuating texture and isn’t drying either.

Before, during & after (no foundation):

It’s not cemented to my face, so it will of course wear depending on where you apply it. I get a very oily T-zone & around my nostrils so my nose tends to go first. I don’t use fixing spray generally so I imagine this would help fix it for longer. I do get about 8 solid hours of great wear and a further 4 of pretty good wear (although I’m never in make up for longer than 14 ish hours so it’s hard to tell).

My Rating:

Price: 5/5

Coverage: 5/5

Wear: 4/5

If you haven’t already, definitely give this a try next time you’re concealer shopping, I don’t think you’ll be disappointed!

Love, Dannii x



6 thoughts on “The BEST Concealer, Ever?!

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